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IPligence Geolocation Solutions

Today there are more than 1000 million internet users, a number which increases geometrically, as a direct result of the multiplication of the huge offer of services and products online.

It is now much more important to be able to physically locate our customer or visitor to be able to do effective geo-targeting, comply with localized legislation, eliminate business risk/fraud or maximize profit per client – visit.

In anticipation of your needs, IPligence offers you ip location solutions in the following areas:

Why Geolocation?

The benefits of geo-location may sound complex, but a simple example may help illustrate the possibilities. Consider a traveling businessman currently on the road to another city. After checking into his hotel, he pulls out his laptop and hops onto the wireless Internet access point provided by the hotel. He opens his chat program as well a Web browser. His friends and family see from his chat profile that he currently is away from home. Consequently, they can determine his local current time. By pulling up a Web browser the businessman can do a localized search to find nearby restaurants and theaters.

Without having to know the address of the hotel he’s staying in, the chat program and Web pages can determine his location based on the Internet address through which he is connecting. The following week, when he has returned to his home, he uses his laptop to log into a chat program, and his chat profile correctly places him in his home city. There is no need to change computer configurations, remember addresses or even be aware, as the user, that you are benefitting from geo-location services.

Possible applications for geolocation by IP address exist for banking applications, chat programs, user communities, forums, distributed computing environments, security, urban mapping and network robustness, online stores, etc… We encourage you to find out what applications and Web sites currently employ geolocation or could be enhanced by adding support.

Marketing, publicity and analysis

With IPligence, you can adapt your business (product or service), the content of the website, language, etc according to the geographic ip-location of the visitor, while at the same time obtaining statistical geographic information which permits you to know your customers and visitors better. With IPligence, it is much easier to take informed decisions regarding the direction of your business, segment markets so that language, publicity content, website content etc is provided to the end user in line with his needs, which leads to increased focus and profitabilty by market segmentation.

Fraud/Crime prevention, Risk control

Given the anonimity of your visitors, the incidence of fraud is greater than in normal commerce, to be able to locate the origin of a transaction is key in determining risk to a business and affording control over the situation With IPligence, you are able to trace fraudulent trades on your site, and determine and restrict those geographical locations which represent a potential or significant risk to the business. With IPligence, it is easy to block sales to those regions which are not profitable to the business, develop anti-phishing tools and in general protect your site from the cyber-criminal and pursue suspicious behaviour.

Conditional access

With IPligence you can limit, block, or condition content, software or services, based on the geographic location of the visitor or user. This includes platform management and administration of digital rights. IPligence is a geographic solution for the internet which allows high precision ip-location of visitors, immediately after entering on to a domain, without the need to store and analyze cookies or fill out tedious registration forms.

Compliance / legal

With IPligence you are able to tailor the content of the website to the legal jurisdiction applicable to the visitor. With IPligence, it is simple to offer goods and services adapted to the regional variations in terms of tax, guarantee period, special offers etc depending on the localization of the visitor. IPligence affords the possibility to comply with legislation in the location of the visitor as regards copyright, authors rights, product distribution services, publicity and allows restriction of sales to countries with which there may be a commercial restriction from the host country.